You don’t need to be in entertainment or tech to use video marketing effectively. Whether you're a solo agent, team lead, or broker, the right video structure can help you win more listings, attract qualified buyers, and build trust before you ever shake a hand.

The secret? Proven video marketing formulas that work regardless of your industry. These frameworks simplify the creative process and help you produce high-impact videos that resonate with your audience.

Let’s break down three timeless video marketing formulas — and how you can apply them starting today.

1. The Problem–Solution–Call to Action (PSA) Formula

This is the most reliable structure in marketing, and for good reason: people are more likely to take action when they see how a product or service solves their problem.

Structure:

● Problem: Identify a pain point your audience struggles with.

● Solution: Show how your product or service solves it.

● Call to Action: Invite the viewer to take the next step (book, buy, subscribe, etc.).

Example (for a listing agent):

"Thinking about selling but dreading the prep work, showings, and negotiations? I handle every detail so you can focus on your next chapter. Ready to see what your home is worth? Let's chat."

Why it works:

This formula speaks directly to your customer’s needs, immediately positions your offer as the fix, and ends with a clear CTA. It’s perfect for short-form videos, reels, paid ads, or landing page content.

Pro Tip: Keep the video under 60 seconds. Hook viewers in the first 3 seconds by naming their fear ('Worried your home won't sell fast?') then deliver the solution.

2. The Before–After–Bridge (BAB) Formula

This structure appeals to transformation. It’s a storytelling format that illustrates how life improves with your product or service.

Structure:

● Before: Show what life looks like without your product.

● After: Show the desired outcome or success.

● Bridge: Explain how your product or service made the transformation possible.

Example (client testimonial style):

"Before working with [Agent Name], we'd been on the market for 6 months with no offers. After she re-staged and re-priced our home, we sold in 2 weeks and $15K over asking. Her market expertise made all the difference."

Why it works:

People love stories of change. This format triggers emotional responses and demonstrates real value. It’s great for testimonials, case studies, or founder origin stories.

Pro Tip: Use real client footage or photos of the home transformation (before staging vs. after). Even a simple voiceover on before/after listing photos works beautifully.

Not sure where to start? At Vesta Marketing, we help real estate agents build and launch done-for-you marketing systems so you can focus on appointments and closings, not tech headaches.

3. The Hook–Value–CTA Formula

This is a high-engagement formula designed for platforms where attention spans are short (like TikTok, Instagram Reels, or YouTube Shorts).

Structure:

● Hook: Grab attention fast with a bold statement or visual.

● Value: Deliver a useful tip, insight, or idea.

● Call to Action: Tell viewers what to do next.

Example (for a buyer's agent):

"House hunting in [City]? Here's one mistake I see first-time buyers make that costs them thousands. [Share tip — e.g., skipping pre-approval]. Save this, and follow for more tips before you buy."

Why it works:

This format delivers value upfront, keeping viewers engaged while subtly positioning your brand as the expert. It’s especially effective for thought leadership, tips, or educational content.

Pro Tip: Use trending audio, text overlays, and jump cuts to keep it punchy. These are perfect for Instagram Reels, TikTok, and YouTube Shorts.

How to Choose the Right Formula for Your Business

Each format can be adapted based on your goal — lead generation, brand awareness, or sales.

Tips to Maximize Results

● Keep it concise: Shorter videos usually perform better, especially on mobile platforms.

● Add captions: Many users watch with sound off.

● Use platform-native tools: Filters, audio, and editing features can boost reach.

● Always include a CTA: Even if it's just “Follow for more tips,” give viewers a next step.

● Film in front of listings, at open houses, or in recognizable local spots

● Mention neighborhoods or cities to boost local SEO

● Repurpose one video into Reels, Shorts, TikTok, AND email content

Final Thoughts

You don’t need to reinvent your content strategy — just apply the right structure. These three video marketing formulas are flexible, proven, and adaptable to nearly any business model or industry. Start by picking one that aligns with your current goals and audience preferences, then test, refine, and scale.

You don't need fancy equipment or a production crew — just your phone, a proven formula, and something valuable to say. Your next listing lead could come from a 30-second video you film today.

Ready to Make 2026 Count?

Building these systems takes time. Time you could spend prospecting, showing homes, and winning listings. At Vesta Marketing, we help real estate agents set up automated marketing systems that generate leads and keep you top-of-mind all year long.

[Book a free strategy call] to see how we can help you start the year strong.