5 Simple Video Ideas Any Small Business Can Post to Boost Engagement

Struggling to break through the noise on social media? You’re not alone. Video content consistently outperforms other formats, but many small business owners hesitate—thinking they need professional equipment, editing skills, or a big budget. The truth? A simple smartphone and a dash of creativity are often all you need.

Here are five easy-to-execute video ideas that small businesses can use to build stronger connections and boost engagement without overcomplicating the process.

1. Behind-the-Scenes (BTS) Glimpses

Customers love authenticity. Give them a peek behind the curtain with casual, behind-the-scenes videos that show how your business operates day-to-day. Whether it’s prepping for a new launch, organizing products, or capturing the morning coffee ritual in your shop—BTS content humanizes your brand.

Why it works: People trust people, not logos. Showing the humans behind the brand builds transparency and trust.

Tips:

• Use Instagram Stories, Reels, or TikTok for casual formats.

• Add captions to increase accessibility and engagement.

2. Customer Testimonials or User-Generated Content (UGC)

Nothing is more persuasive than a happy customer sharing their experience. Ask your loyal customers to record a short testimonial (even from their phone) or share content of them using your product or service. With their permission, repost it to your platforms.

Why it works: Social proof builds credibility. Seeing real people endorse your product or service reinforces trust and encourages conversions.

Tips:

• Offer incentives (e.g., discounts or shoutouts) for submitted videos.

• Keep testimonials under 60 seconds for higher completion rates.

3. Quick Tips or How-To Videos

Position yourself as an expert by sharing helpful tips or tutorials related to your niche. If you run a bakery, show how to frost cupcakes. Own a salon? Share hair care tips. These bite-sized lessons not only provide value but also encourage viewers to save or share your content.

Why it works: Educational content is highly shareable and positions your brand as helpful—not just promotional.

Tips:

● Keep it simple and focused—one tip per video.

● Use text overlays to highlight key points.

4. Product Spotlights and Demos

Use video to show your product in action. Highlight its features, benefits, and how it solves a problem. If you offer services, show what a customer can expect when they book with you.

Why it works: Demonstrations reduce uncertainty and help potential customers visualize the product’s value.

Tips:

● Film in natural light for better visuals.

● Use storytelling—show how a customer’s life improves with your product.

5. Team Introductions and Personal Stories

People want to know who they’re buying from. Introduce your team or share your own entrepreneurial journey. A simple “Meet the Owner” or “Why We Started” video builds emotional connection and fosters loyalty.

Why it works: Personal stories create deeper emotional bonds and give your audience a reason to root for your brand.

Tips:

● Keep it relaxed and conversational.

● Focus on authenticity over polish.

Final Thoughts

You don’t need a production crew to create compelling video content. By focusing on authenticity, value, and storytelling, small businesses can use simple videos to connect with their audience and drive real engagement. Start with these ideas, test what resonates, and keep showing up—your audience is watching.